'Making Digital Marketing Work'
Hotel Park Royal, Nehru Place, New Delhi on 28th November, 2003

Date: 28th November 2003. Time: 9.30 a.m. to 5:30 p.m.
Venue: Hotel Park Royal,Nehru Place, New Delhi

The dotcom bust was arguably the best thing that happened to the Internet. It helped reinforce commonsense business principles like financial accountability, sound execution and mainstream integration. The result is that today, three years down the line, successful operating paradigms have emerged to enable Indian marketers to weave the digital medium into their marketing plans. The time is therefore ripe for us to retrospect and assess the state of the medium, and help Indian businesses derive maximum benefit from digital marketing.

OgilvyInteractive brings together a one-day seminar to discuss how to make digital marketing work in India. We have invited panelists who are practitioners in the field, ones who have tried out interactive campaigns and have learnt from them.

“Making Digital Marketing Work” is the second seminar in its series. The first seminar was held on 14th October in Mumbai.

Sessions and Panelists

Session 1
E-Commerce – From hype to execution
After the dotcom meltdown, dismissing Indian E-Commerce as trivial, unprofitable and unpromising was a popular, and in many cases, justified sentiment. Not any more. Today, three years later, several successful E-Commerce models have emerged in India. In this session, we take stock of some of the models that are working, and discover what it takes to sell to the Indian consumer through the Internet.
Amitabh Pandey - Indian Railways Catering and Tourism Corporation , Anup Bagchi, ICICI Direct, Rediff

Session 2
Online Advertising – Getting the most out of it!
The great strengths of marketing using online media are its measurability and potential to personalise communication. Today, at a time when marketers demand more bang for every advertising rupee, online media could be seen as a very attractive option. During this session we get agencies and marketers to discuss how to make it easier to buy and capture value from online advertising. Together they will examine case studies of online advertising in India and find out what works for brands.
Sanjay Trehan - HindustanTimes.com, Sriram Jagannathan - Citibank, Alok Mittal - Jobsahead.com, L.S. Krishnan, Maximize

Session 3
Mobile Marketing – What works and what doesn’t
With an increasing penetration of mobile telephony, how can mobile communication be tapped to provide the greatest value to both marketers and consumers? We discuss how mobile activities can be woven into your marketing plans, how to measure campaign ROI and finally, how to deal with the issue of consumer privacy. We examine what’s worked, what hasn’t and lessons we’ve learnt in the Indian context.
Balu Nayar - Hutch, Alok Kejriwal - Contests2Win, Neville Taraporewala - Yahoo!India , ABN Amro

Panelists’ confirmations are in progress and subject to change.

Delegate Fee is Rs.3500 per head and includes lunch, tea and refreshments.Please contact Justin Rabindra for group bookings and enjoy special rates.


Register online for the seminar.

In case you need further details, please contact:

Contact in New Delhi : Justin Rabindra 98112 10400 email: justin.rabindra@ogilvy.com

Contact in Mumbai : Shirin Khodaiji 98204 82826 email: shirin.khodaiji@ogilvy.com